In this episode, we explore the often overlooked activity of marketing your team internally within your organization, especially for sales teams. We cover seven building blocks for effectively marketing your team, which helps with creating a sense of community, building team culture, and fostering trust among team members. 

The first building block involves leveraging the company's internal social media platform to showcase the team's activities, thereby highlighting their contributions and achievements. 

The second building block suggests creating a team-specific hashtag to streamline communication and showcase team successes. 

The third building block involves sending a weekly team email to consolidate corporate communication, highlight best practices, celebrate milestones, and provide additional training resources.

The fourth building block emphasizes celebrating personal milestones such as birthdays, engagements, weddings, and births as a way to show appreciation and foster a sense of belonging within the team.

The fifth building block focuses on highlighting work anniversaries as another opportunity to recognize and celebrate team members' dedication and contributions.

The sixth building block encourages consistently affirming team members through texts, emails, or calls, highlighting their positive contributions and best practices.

The final building block underscores the importance of advocating for high-performing team members within the organization, ensuring they receive recognition and opportunities for career development.

These actionable strategies for marketing your team internally will ultimately help you have a more cohesive and high-performing team culture.

Links

• “Promote your team: 4 steps to raise the profile and visibility of your group” by Joel Garfinkle